David Blecken
Jan 11, 2019

Digital to account for nearly half of APAC adspend in 2019: Dentsu Aegis forecast

Overall spending in the region is set to grow 4.5%. Singapore and Malaysia become predominantly digital for the first time.

Digital makes up 63% of total advertising investment in China (Shutterstock)

Spending on digital media is set to grow nearly 13% to make up 49% of the total investment in Asia-Pacific, according to a forecast by Dentsu Aegis Network DAN.

The figure means the region continues to lead the world in terms of digital spending. It will also be responsible for 42% of the global increase in digital spending. Globally, digital attracts 41% of the total, and will be the main channel in 26 of...

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