Staff Reporters
Apr 3, 2020

Despite slowdown, MediaCom maintains ability to grow

AGENCY REPORT CARD: See Mediacom's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Despite slowdown, MediaCom maintains ability to grow

MediaCom’s new business machine slowed in 2019, and it was knocked by the loss of a key client in its biggest region, but its ability to bounce back, rebalance and grow remains impressive. Indeed, this did not stop it from winning big clients and leading on other fronts such as innovation and people.

Check out MediaCom's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

The Agency Report Cards are premium content. Not a member? Become one now.

 

Source:
Campaign Asia

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