TAIPEI - Dentsu has won the creative pitch for Yahoo’s e-commerce business in Taiwan, according to multiple sources.
“The client has not announced the results officially but has informed the pitch agencies of the outcome last week,” said a source whose agency took part in the pitch.
The pitch, which took place in late November, involved a number of agencies including the incumbent, Leo Burnett.
Neither Dentsu Taiwan nor its regional office replied to Campaign Asia-Pacific's requests for confirmation in time for publication.
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