Byravee Iyer
Jul 23, 2014

Dentsu Media Thailand makes creative hire

BANGKOK - In an unusual move, Dentsu Media Thailand has hired Nutchanun Chiaphanumas as executive creative director.

Nutchanun Chiaphanumas
Nutchanun Chiaphanumas

Chiaphanumas moves from Ogilvy & Mather, Beijing where he was group creative director. 

Dentsu Media in Thailand aims to become a full-service communication agency, according to Mitsuyuki Nakamura, CEO of Dentsu Media Thailand. Dentsu Media has three media planning and buying divisons: Media Palette, Media Cubic and Media Matrix; and two diversified service brands: Dentsu 360 and CIA. 

Clients are looking beyond traditional media solutions and Dentsu is keen to amp up efforts in that area, said Mitsuyuki Nakamura, Dentsu Media Thailand CEO. 

"With the rapid growth of our content business unit we have been expanding our creative capabilities," said Nakamura.  "We established our Content Ideation and Acquisition (CIA) division to expand communication opportunities for our clients.  Bringing Nut to lead our creative efforts, not just for our content divisions but for all the Dentsu Media brands, is one more step on this journey."

"My goal is to expand creativity into every channel we have,” said Chiaphanumas. “I want to encourage everyone to think creatively. This gives me a chance to do something totally different and new.”

Chiaphanumas has also held roles at Leo Burnett Hong Kong, McCann Erickson and BBDO. He joined Dentsu Media in June and reports to Nakamura. 

 

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