Robert Sawatzky
Nov 12, 2020

Dentsu Mcgarrybowen shuffles global chief creative and strategy roles

Global CCO Ned Crowley and global CSO Jennifer Zimmerman will move to part-time consulting roles as the agency reorganises to a new 'simplified' structure.

L-R: Ned Crowley, Jennifer Zimmerman
L-R: Ned Crowley, Jennifer Zimmerman

Dentsu Mcgarrybowen is changing the roles of key global executives as it reorganises to a more simplified structure. Global chief creative officer Ned Crowley and global chief strategy Jennifer Zimmerman, both based in the US, will not continue in their current roles into next year, but will consult with Dentsu part-time to ensure a proper transition with planning and clients.

In a statement to Campaign Asia-Pacific, Dentsu says the changes are necessary to help the agency work from a truly integrated model with cross-network talent and capabilities for clients. 

"As part of this reorganization, roles are changing, and while Ned and Jen were offered roles within the new structure, each has decided to work with us in a different way," the statement said. "They have agreed that a portion of their time next year will go to consulting for Dentsu on key clients and opportunities."  

Dentsu notes that the agency's global chairman, Gordon Bowen, will continue to serve in a global chief creative officer capacity, but has not yet clarified whether the global CSO role would be re-assigned.  

Dentsu said care has been taken to ensure a seamless transition for clients. 

The agency statement added: "Jen and Ned have enabled this agency and now they are enabling the next generation of the amazing talent, which they developed, to lead it through its next phase of growth." The agency is grateful that they have been integral to ensuring the right talent is in the right roles to carry Dentsu Mcgarrybowen forward, the agency added.

The announcement comes one day after Dentsu reported a 14% revenue decline in Q3 and promised to consolidate its international operations from 160 agencies globally into six main entities.

Editor's note: This article has been edited to remove a section of quotation Dentsu says it gave in error and was factually inaccurate. 

Related Articles

Just Published

21 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

21 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

21 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

21 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.