Staff Reporters
Feb 7, 2013

Dentsu launches in Myanmar

MYANMAR - Dentsu Asia has expanded its presence in the region, by opening a full-service branch office in Yangon.

Dentsu Asia opens a new office in Myanmar
Dentsu Asia opens a new office in Myanmar

Dentsu Myanmar, which was set up on 6 February, enables Dentsu Asia to respond promptly to the market potential. Hardy Yang will be running the office as the branch manager of Dentsu Asia Myanmar branch office. 

Born in Myanmar, Yang grew up in Taiwan and graduated from Takushoku University in Japan before working in the Dentsu office in Taiwan and Singapore.

Yang said it has been his dream to return to the country where he was born and raised and contribute to its growth.

Dick van Motman, chairman and CEO of Dentsu Network Asia, noted that the agency has been reviewing its operations, including the locations where it should be active, since his appointment last year.

“Myanmar, with its recent positive development, popped out as an obvious choice, not least because our clients are moving into there aggressively,” he added. “Like them, we see the opportunity that Myanmar represents and are looking to bring our portfolio of capabilities and play our part in the development of that market.”

Several Japanese companies have already started to develop their presence in Myanmar, while Western and local companies are also showing an increase in activities there, since the enactment of a new foreign investment in November.

Singapore-based Dentsu Sports Asia, meanwhile, has already commenced work for the 27th South East Asia Games that will be held in Myanmar this year. Demand for advertising activities linked to sports events is also expected.

Dentsu opened for business in Sydney in April 2011.

Related Articles

Just Published

30 minutes ago

Gibberish to growth, new spot puts Aussie male ...

Funny talk, serious impact. The Hallway's latest campaign will be screened at The Sydney Film Festival this week.

1 hour ago

Ad industry must fix gap between intent and action ...

Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.

2 hours ago

Asia-Pacific Power List 2023: Julie Nestor, Mastercard

Nestor recognises her privilege as a marketer to influence the narrative and leads campaigns that connect passion with purpose.

2 hours ago

2023 Cannes Contenders: Ogilvy APAC's top bets

There's no exact science to predicting a Cannes Lions winner, Ogilvy Reed Collins gives a shot nonetheless.