David Blecken
May 15, 2018

Dentsu and Hakuhodo leaders share a stage

ADVERTISING WEEK: An apparently historic joint appearance skirts some key issues but provides a glimpse into what drives the leaders of two of Japan's most influential companies.

L-R: Hakuhodo's Masayuki Mizushima, Dentsu's Toshihiro Yamamoto, and Advertising Week's Yoshihiko Kasamatsu yesterday in Tokyo (photo: Advertising Week Asia)

Advertising Week Asia got underway on Monday with the heads of Dentsu and Hakuhodo coming together on stage for apparently the first time in the companies’ history.

Moderated by Yoshihiko Kasamatsu, the event’s executive producer, the session looked at how Toshihiro Yamamoto president and CEO of Dentsu and Masayuki Mizushima president and CEO of Hakuhodo got their starts in advertising, how they see the future of the business and the rules they live by.


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Malaysia sets sights on legacy and impact
1 day ago

Malaysia sets sights on legacy and impact

“When we talk about legacy and impact, it’s beyond CSR."

Dentsu sees biggest growth opportunity in the US: Tim Andree
1 day ago

Dentsu sees biggest growth opportunity in the US: ...

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

HP presents three un-stereotypical Japanese women
1 day ago

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

Once written off as 'boring', Zendesk now has 19,000 Asian customers
1 day ago

Once written off as 'boring', Zendesk now has ...

Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.