David Blecken
May 15, 2018

Dentsu and Hakuhodo leaders share a stage

ADVERTISING WEEK: An apparently historic joint appearance skirts some key issues but provides a glimpse into what drives the leaders of two of Japan's most influential companies.

L-R: Hakuhodo's Masayuki Mizushima, Dentsu's Toshihiro Yamamoto, and Advertising Week's Yoshihiko Kasamatsu yesterday in Tokyo (photo: Advertising Week Asia)

Advertising Week Asia got underway on Monday with the heads of Dentsu and Hakuhodo coming together on stage for apparently the first time in the companies’ history.

Moderated by Yoshihiko Kasamatsu, the event’s executive producer, the session looked at how Toshihiro Yamamoto president and CEO of Dentsu and Masayuki Mizushima president and CEO of Hakuhodo got their starts in advertising, how they see the future of the business and the rules they live by.

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