Chantelle Pang
Jul 29, 2011

DEK assigns Grayling to oversee global communications initiatives

LONDON - DEK has appointed Grayling to manage its corporate profile globally, with particular focus to be given to Europe and Asia.

DEK has handed Grayling its global communications account
DEK has handed Grayling its global communications account

Grayling will develop a strategic media relations and marketing communications programme while collaborating with DEK to enhance productivity and performance.

DEK, founded in the UK with commercial headquarters in Zurich, Switzerland, has developed enabling technologies for a range of applications, from automotive to consumer markets, for over four decades.

Grayling will assist DEK to raise its profile and develop marketing strategies and content that supports the goals of DEK’s global customer base. In addition to that, Grayling will manage internal communications across DEK’s operations.

“Part of the challenge for companies like DEK operating in similar high technology areas is communicating complex technology in simple terms. This appointment further strengthens our technology portfolio and will provide opportunities to illustrate our expertise within this sector.” commented James Acheson-Gray, international managing director, Grayling.

Andy Crisp, senior consultant, will be leading Greyling’s European programme and Christina Koh, managing director, will lead the Asia team.

Tags

Related Articles

Just Published

3 hours ago

Kasikornbank challenges workplace tropes in ...

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

4 hours ago

40 Under 40 2022 to be revealed on Dec 7

Following multiple rounds of judging, Campaign will reveal the final list tomorrow.

4 hours ago

Spikes Asia announces full 2023 juries

See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.

5 hours ago

Fashionably ate: Why luxury fashion brands are ...

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?