Grayling will develop a strategic media relations and marketing communications programme while collaborating with DEK to enhance productivity and performance.
DEK, founded in the UK with commercial headquarters in Zurich, Switzerland, has developed enabling technologies for a range of applications, from automotive to consumer markets, for over four decades.
Grayling will assist DEK to raise its profile and develop marketing strategies and content that supports the goals of DEK’s global customer base. In addition to that, Grayling will manage internal communications across DEK’s operations.
“Part of the challenge for companies like DEK operating in similar high technology areas is communicating complex technology in simple terms. This appointment further strengthens our technology portfolio and will provide opportunities to illustrate our expertise within this sector.” commented James Acheson-Gray, international managing director, Grayling.
Andy Crisp, senior consultant, will be leading Greyling’s European programme and Christina Koh, managing director, will lead the Asia team.