Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 19, 2011
DDB's John Zeigler says CEOs are not managing brands for long-term success
ASIA-PACIFIC - John Zeigler, chairman and CEO of DDB Asia Pacific, spoke at the Tedx event in Melbourne on 17 August, urging CEOs around the world to take a longer-term view of their brands. In this abridged version of the presentation, he asks if it will take a shareholder class action to change their thinking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
'Looking for the first domino': Titanium jury ...
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
1 day ago
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
1 day ago
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
1 day ago
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.