Staff Reporters
Mar 27, 2020

DDB sees business growth, but culture issues arise

AGENCY REPORT CARD: See DDB's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

DDB sees business growth, but culture issues arise

DDB had a strong year on many fronts: an impressive new business run, pitch win rate and innovation streak. The shop continued to reap the rewards from Mudra’s coveted ‘Project Free Period’ work, supplemented by several standout campaigns from Australia and New Zealand. But growth can come at a cost, especially if the people at the core of this work are not protected.

How did DDB respond to the challenges it faced in APAC in 2019?

Check out DDB's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

The Agency Report Cards are premium content. Not a member? Become one now.

 

Source:
Campaign Asia

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