Gurjit Degun
Nov 20, 2019

Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Move follows J Walter Thompson and Wunderman merger in 2018.

Wunderman Thompson: Bonner and Korsten
Wunderman Thompson: Bonner and Korsten

Daniel Bonner and Bas Korsten have been promoted to global chief creative officers at Wunderman Thompson.

Korsten has been creative lead at J Walter Thompson Amsterdam and joined the agency as a creative director in 2011. He will continue to be based in the city. Bonner, who was global chief creative officer at Wunderman, which he joined last year, will continue to work from London. He previously worked at SapientRazorfish and AKQA.

The move follows the merger of the two WPP businesses last year.

Korsten and Bonner will report to global chief executive Mel Edwards. Their remit is to focus on "raising the standard of Wunderman Thompson's work while harnessing the full breadth of the agency's capabilities".

Edwards said: "Bas and Daniel each have an eye for creative solutions and a reputation for putting innovation at the heart of everything they do. Their ability to make groundbreaking work is why they are the ideal creative leadership team at our agency. I couldn't be more excited to see what the two of them accomplish as creative leaders."

VMLY&R grew in the third quarter but "it will take more time" for Wunderman Thompson because it is a bigger business to turn around, Read said.

 

Source:
Campaign UK

Related Articles

Just Published

11 hours ago

APAC is a market of inspiration: OMD's George Manas

In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.

12 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

14 hours ago

Cheuk Chiang assumes CEO role at Bastion's ANZ ...

Chiang moves from his position as APAC CEO of Dentsu Creative.

21 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.