Faaez Samadi
Feb 21, 2019

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

(L-R): Prantik Mazumdar, Zhengda Shen, Phil Teeman, Ted Bray and Rachit Daya

Dentsu Aegis Network today announced the acquisition of Singaporean digital marketing group Happy Marketer.

The group will be rebranded Happy Marketer, a Merkle Company, and bring its suite of data, analytics, CRM and performance marketing services under the DAN umbrella.

Established in 2009, Happy Marketer has 55 staff, with headquarters in Singapore and a digital marketing delivery centre in Bangalore. The agency is Google’s main provider of Google Analytics training in Southeast...

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