Faaez Samadi
Mar 20, 2019

Dentsu Aegis buys Redder Advertising

Vietnamese creative and digital shop will rebrand under DAN umbrella.

(L-R): Sanjay Bhasin, CEO DAN Indochina; Hung Vo CEO Dentsu Redder; Uyen Ngo, CFO Dentsu Redder; and Thong Nguyen, chief client officer, Dentsu Redder
(L-R): Sanjay Bhasin, CEO DAN Indochina; Hung Vo CEO Dentsu Redder; Uyen Ngo, CFO Dentsu Redder; and Thong Nguyen, chief client officer, Dentsu Redder

Dentsu Aegis Network has acquired Vietnamese creative and digital agency Redder Advertising, which will be rebranded Dentsu Redder.

Set up in 2012, Redder has more than 55 staff in Ho Chi Minh City, and offers creative, brand marketing, consulting, activation and PR services to both global and local clients in Vietnam. The acquisition will bolster Dentsu’s capabilities in the market, with Dentsu Redder working closely with Dentsu Vietnam and Dentsu One, under the restructured Dentsu Brand Agencies remit.

CEO and founder Hung Vo joins the Dentsu leadership team as Dentsu Redder CEO, reporting to DAN Indochina CEO Sanjay Bhasin.

Vo said the deal is “a huge opportunity” to become part of DAN as it has  “a strong legacy of creative offerings based out of Asia”.

Bhasin said Vietnam was “one of the most promising markets” in Asia-Pacific, which drove DAN’s decision to expand. “With a sizeable population of close to 94 million combined with rapid growth and high levels of adoption of media and digitization, the acquisition of Redder is a significant opportunity,” he added.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Only one third of every ad dollar spent reaches an ...

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.

6 hours ago

Global adspend to grow by 4.6% to $753 billion in ...

As a proportion of GDP, Japan's adspend leads the world.

10 hours ago

Wavemaker earns another AOR term for L'Oréal Thailand

The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.

14 hours ago

Vietnamese agency M — N Associates breathes new ...

The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.