Faaez Samadi
Mar 20, 2019

Dentsu Aegis buys Redder Advertising

Vietnamese creative and digital shop will rebrand under DAN umbrella.

(L-R): Sanjay Bhasin, CEO DAN Indochina; Hung Vo CEO Dentsu Redder; Uyen Ngo, CFO Dentsu Redder; and Thong Nguyen, chief client officer, Dentsu Redder

Dentsu Aegis Network has acquired Vietnamese creative and digital agency Redder Advertising, which will be rebranded Dentsu Redder.

Set up in 2012, Redder has more than 55 staff in Ho Chi Minh City, and offers creative, brand marketing, consulting, activation and PR services to both global and local clients in Vietnam. The acquisition will bolster Dentsu’s capabilities in the market, with Dentsu Redder working closely with Dentsu Vietnam and Dentsu One, under the restructured Dentsu...

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