Faaez Samadi
Mar 20, 2019

Dentsu Aegis buys Redder Advertising

Vietnamese creative and digital shop will rebrand under DAN umbrella.

(L-R): Sanjay Bhasin, CEO DAN Indochina; Hung Vo CEO Dentsu Redder; Uyen Ngo, CFO Dentsu Redder; and Thong Nguyen, chief client officer, Dentsu Redder
(L-R): Sanjay Bhasin, CEO DAN Indochina; Hung Vo CEO Dentsu Redder; Uyen Ngo, CFO Dentsu Redder; and Thong Nguyen, chief client officer, Dentsu Redder

Dentsu Aegis Network has acquired Vietnamese creative and digital agency Redder Advertising, which will be rebranded Dentsu Redder.

Set up in 2012, Redder has more than 55 staff in Ho Chi Minh City, and offers creative, brand marketing, consulting, activation and PR services to both global and local clients in Vietnam. The acquisition will bolster Dentsu’s capabilities in the market, with Dentsu Redder working closely with Dentsu Vietnam and Dentsu One, under the restructured Dentsu Brand Agencies remit.

CEO and founder Hung Vo joins the Dentsu leadership team as Dentsu Redder CEO, reporting to DAN Indochina CEO Sanjay Bhasin.

Vo said the deal is “a huge opportunity” to become part of DAN as it has  “a strong legacy of creative offerings based out of Asia”.

Bhasin said Vietnam was “one of the most promising markets” in Asia-Pacific, which drove DAN’s decision to expand. “With a sizeable population of close to 94 million combined with rapid growth and high levels of adoption of media and digitization, the acquisition of Redder is a significant opportunity,” he added.

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Walled gardens are threatening quality publishers: ...

Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.

9 hours ago

How these six brands are collaborating with ...

The characters are everywhere, toning down the film’s R-rated humor for brands.

9 hours ago

AI will be an 'absolute bloodbath' when it comes to ...

With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.

9 hours ago

Burson hires Damion Potter as global chair of ...

Potter joins from Haleon, where he was VP and global head of policy and government affairs.