Customer engagement and media are the two areas seeing the biggest traction right now at DigitasLBi, according to its APAC regional CEO Annette Male.
Speaking to Campaign Asia-Pacific, Male, who took over the CEO role from Roy Capon in June last year, said the agency’s digital core has helped it make significant strides into CRM and performance media.
“In APAC, media has become one of our biggest growth services,”...
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