Jenny Chan 陳詠欣
Jun 13, 2017

Criteo gives up on Chinese domestic market

Since the end of May, the retargeting-focused tech company has pivoted towards its 'export' business.

Criteo's data centre infrastructure in Shanghai

Kelvin Cheng, managing director of Criteo China, confirmed with Campaign China that the company is exiting the domestic market.

Criteo, which specialises in retargeting, entered the Chinese market three years ago with the goal of building infrastructure serving both advertisers and publishers, launching a local data centre and setting up two offices.

The data centre ambition, fulfilled in January 2016, was meant to lay a foundation for Criteo to accelerate the...

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