Staff Reporters
Jun 16, 2022

Creative Minds: Vincent Tay wonders what Michael Jordan's hang time feels like

Get to know Essence's creative director whose love for visual art and music drove him to become a creative, and who dreams of owning a villa on a cliff off the Mediterranean Sea.

Vincent Tay
Vincent Tay
In Creative Minds, we give APAC creatives a long list of questions, from serious to silly, and ask them to pick 11 to answer. (Why 11? Just because.) Want to be featured?

Name: Vincent Tay

Origin: Singapore 

Places lived/worked: Melbourne

Pronouns: He/him


Creative director, Essence, 2019 to present

1. How did you end up being a creative?

I love visual art, crafting, laughing, music, and problem solving with lateral thinking. Being a creative allows me to do all that for a living.

2. What's your favourite piece of work in your portfolio?

Heineken social tree (see video below).

3. What's your favourite piece of work created by someone else?

Alone with Me (see video below)
Agency: Spotify in-house

4. What/who are your key creative influences?  


5. What kind of student were you? 

Impatient, inquisitive, art-based and experimental.

6. What's the craziest thing you have done?

Direct [former English football player] Wayne Rooney in an ad.

7. What's on your bucket list? 

Owning a villa on a cliff off the Mediterranean sea with an art studio and a vegetable garden.

8. Who do you admire? 

Micheal Jordan. I would love to imagine how 0.92 seconds of hang-time feels.

9. Who’s on your dream dinner guest list (alive or dead)?

Zheng He.

10. Tell us about the worst job you ever had.

Helping my dad in his optical shop. Boredom is my enemy.

11. Tell us about an artist (any medium) that we've never probably heard of.

Lok Ng—check out his IG here.


A post shared by Lok Ng (@lokng18)


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