Staff Reporters
Nov 9, 2023

Creative Minds: Stacey Karayannis on turning a love for creativity into a full-time career

The Australian creative never really set out to work in advertising, but thanks to the guidance of incredible teachers and colleagues, she translated her love for creativity into a successful career.

Creative Minds: Stacey Karayannis on turning a love for creativity into a full-time career
In Creative Minds, we ask APAC creatives a long list of questions, from serious to silly, and ask them to pick 11 to answer. (Why 11? Just because.) Want to be featured?

Name: Stacey Karayannis
Origin: Melbourne, Australia
Places lived/worked: London and Melbourne.
Pronouns: She/her
  • Associate creative director, Leo Burnett Australia, 2022-present
  • Senior art director, Leo Burnett Australia, 2019-2022
  • Art director 2015-2019, Leo Burnett Australia, 2015-2019
  • Freelance, art director 2015
  • Art director, Saatchi & Saatchi London, 2013-2015
  • Freelance, art director 2013
  • Conceptual designer, Precinct Melbourne, 2011-2013
1. How did you end up being a creative?
I never really set out to work in advertising. I just loved being creative and was very lucky to have had awesome teachers, uni lecturers and colleagues who gave me guidance as to where I could take that professionally. I studied design, starting my professional career as a conceptual designer, but wanted to challenge myself a bit more. So completed AWARD school, which helped me get into an Art Director role in an advertising agency.
2. What's your favourite piece of work in your portfolio? 
One of my favourite pieces of work is Bonds Unplugged. Never in my career did I see myself working with a bunch of artists to put an album together to help teens feel comfortable about period undies. But we did. And it actually worked its pants off, which was pretty cool, too. 

3. What's the one piece of work you most wish you'd done? 

Skittles Taste the Rainbow. Forever jealous. I wish I was that funny.
4. Who do you most admire? 
My grandparents. They all immigrated to Australia with nothing but a suitcase each and built an incredible life for us all.
5. What advice would you give to 10-year-old you, if you could? 
That coral necklace, long boardshort, surfer girl phase you’re about to get into. Don’t do it.
6. What career did you think you'd have when you were a kid?
I vividly remember really wanting to be a Checkout Chick—which is the Australian colloquial term for a supermarket cashier.
7. Which famous internet meme do you most identify with? 
The little girl in the back seat of the car with the side-eye “what the” face. My teeth also used to look like hers.
8. How would your co-workers describe you? 
9. What's the last song or artist you listened to? 
The Wiggles: my Spotify algorithm is completely shot. 
10. What’s your favourite music or film or TV show of the past year, and why?
Severance. The first show in years that had me on the edge of my seat. Mind-bendingly good and beautifully directed. The opening credits are unnerving. 
11. What movie/show do you never get tired of? 
The Sopranos. Mostly for the one-liners. Owwwhhh!
Campaign Asia

Related Articles

Just Published

9 hours ago

Why the best screen savers may be repulsive ones

Agency TheOr hopes 'planet saving screen savers' encourage more people to shut off their computer screens when dormant.

9 hours ago

Eighteen PR firms and ad agencies working on COP28 ...

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

14 hours ago

Moves and win roundup: Week of December 4, 2023

All the latest moves and wins from Mindshare, RGA, Companion Communications, and more to come.

15 hours ago

The Monkeys' Tara Ford's remit expands, takes on ...

Ford has consistently taken home metals at every significant international award show including the most recent, the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu campaign.