Kenny Lim
Jun 28, 2010

Coway appoints BBDO/Proximity in Malaysia

KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.

Coway appoints BBDO/Proximity in Malaysia

Coway is a leading household name in South Korea and although new to the Malaysian market, the brand is entering into an aggressive growth phase.

BBDO/Proximity has been charged to strengthen its brand and enhance its competitiveness in the local Malaysian market.

Given that Coway called for an integrated pitch, BBDO/Proximity Malaysia collaborated with Zenith Malaysia for the account win.

 

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