Faaez Samadi
Feb 21, 2018

Connection the key to unlocking APAC commerce

Understanding the complete O2O consumer journey is hugely important as consumers see only one brand wherever they look, say senior DigitasLBi leaders.

(L-R): Michael Kahn, Annette Male, Laurent Ezekiel

With consumers increasingly demanding about both their online and offline experiences, agencies and brands must focus their efforts on connectedness, according to Michael Kahn, global brand president of DigitasLBi.

There are simply too many channels, both online and offline, for brands not to pay close attention to how a consumer begins and ends their purchasing journey, Kahn told Campaign, which has informed DigitasLBi’s proposition of being a “fully enabled connected marketing agency”....

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