Jenny Chan 陳詠欣
Oct 19, 2015

ComScore places focus on Greater China with MD appointment

SHANGHAI - ComScore has re-enlisted Xinyu Huang (黄欣宇) into its team as senior vice president and managing director of Greater China, a strategic leadership role that did not exist before as the focus for the market was on sales.

Huang rejoins Comscore after three years
Huang rejoins Comscore after three years

Huang will be tasked to strengthen the position of the company in China, Hong Kong and Taiwan to "bring it to the next level rather than let it organically grow like in the past years", he told Campaign Asia-Pacific.

Previously, ComScore placed reliance for Greater China on other senior executives like Joe Nguyen (senior vice president for Asia Pacific), Victor Cheng, (vice president for North Asia) and Cai Fang (vice president of sales for China).

"We need to go beyond sales and broaden our scope now," Huang added. "Mobile is the number one priority in China, and is quite different from the US in terms of type of service provided and content published. From the data perspective, the opportunity is there to be as dominant as we are in the US and Europe."

Huang was part of the ComScore team for more than 12 years, starting in 2000. From 2010 to April 2012, he was in a similar position as senior vice president overseeing Greater China.
 
Most recently, he served as chief technology officer at Resonate in the US, where he was responsible for building its analytics platform and engineering teams. Prior to that, he was vice president of data engineering at Millennial Media.

“Xinyu will play a key role in uncovering new opportunities on behalf of ComScore in Greater China, stated Serge Matta, the company's CEO.

The challenge now is for Huang to work closely with local sales, service and research teams of publishers and advertisers in the mainland who have already established legacy relationships with other media measurement and analytics companies like Nielsen, AdMaster, Miaozhen and iResearch.
 
However, other competitiors are concentrating their efforts on one aspect of measurement, be it campaign measurement or audience measurement, Huang pointed out. "We're pretty confident of our intention and plan to cover everything from end to end."
 
 

Related Articles

Just Published

17 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

17 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

17 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

17 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.