Staff Reporters
Feb 20, 2014

Commoditisation, hacking and pitch fever: Media360Asia highlights

HONG KONG – Media360Asia, an invitation-only summit hosted by Campaign Asia-Pacific, took place yesterday at the JW Marriott. Here are the highlights.

The day began with a high-energy exchange between WPP chief executive Sir Martin Sorrell via video from New York and CNN anchor Richard Quest. Sorrell was cautiously optimistica step up from last year’s mood. He said he expected more GDP growth, but noted that clients are still “extremely cautious”. “The way that people are making up the numbers is not with topline growth its by cutting costs,” he said. To Quest’s suggestion that media agencies might...

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