Staff Reporters
Apr 17, 2014

Media360Asia video highlights: Collaborating on content

Highlights of a discussion on collaborative content at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

Brands can no longer create content in isolation if they want to communicate well with their target audience. That was the takeaway from a panel around the theme of collaborative content, featuring Dean Dacko, SVP of marketing products at Malaysia Airlines; Chris Davies, director of sales and marketing at BBC Global News; Hari Krishnan, MD of Asia Pacific & Japan at LinkedIn; and Jayant Murty, director of strategy, media and integrated marketing at Intel. Adam Najberg, digital editor of the Wall Street Journal, moderated.

This is the third in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more highlights from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.



Related Articles

Just Published

17 hours ago

Stella Artois bares all in Unfiltered campaign

The 30-second TV spot is certainly cheeky, in more ways than one.

17 hours ago

OMG promotes Chloe Neo to Singapore CEO

Neo has been with the group for 14 years, most recently as Singapore COO.

17 hours ago

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to ...

The platform connects emerging musical talent including British singer-songwriter Griff.

17 hours ago

Next15 swoops in to agree surprise $387m takeover ...

Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.