Staff Reporters
Apr 17, 2014

Media360Asia video highlights: Collaborating on content

Highlights of a discussion on collaborative content at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

Brands can no longer create content in isolation if they want to communicate well with their target audience. That was the takeaway from a panel around the theme of collaborative content, featuring Dean Dacko, SVP of marketing products at Malaysia Airlines; Chris Davies, director of sales and marketing at BBC Global News; Hari Krishnan, MD of Asia Pacific & Japan at LinkedIn; and Jayant Murty, director of strategy, media and integrated marketing at Intel. Adam Najberg, digital editor of the Wall Street Journal, moderated.

This is the third in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more highlights from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Topics

Related Articles

Just Published

1 day ago

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

1 day ago

Women to Watch 2022: Tara Crosby, Twitch

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

1 day ago

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

1 day ago

What I learned leaving the agency world for tech

And what I'm up to now that I’m back.