Brands can no longer create content in isolation if they want to communicate well with their target audience. That was the takeaway from a panel around the theme of collaborative content, featuring Dean Dacko, SVP of marketing products at Malaysia Airlines; Chris Davies, director of sales and marketing at BBC Global News; Hari Krishnan, MD of Asia Pacific & Japan at LinkedIn; and Jayant Murty, director of strategy, media and integrated marketing at Intel. Adam Najberg, digital editor of the Wall Street Journal, moderated.
This is the third in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more highlights from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.