Staff Reporters
Apr 25, 2014

Media360Asia video highlights: In praise of hacking

Highlights from the presentation 'Hackonomy', by Bonin Bough of Mondelez International at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

In an extremely high energy session, Bonin Bough, VP of global media and consumer engagement at Mondelez, explained how hackers have instigated a monumental shift in business and culture.

This is the 10th in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

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