Highlights from the presentation 'Hackonomy', by Bonin Bough of Mondelez International at the recent Media360Asia summit.
In an extremely high energy session, Bonin Bough, VP of global media and consumer engagement at Mondelez, explained how hackers have instigated a monumental shift in business and culture.
This is the 10th in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.
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Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
Brett Marchand will be interim group chief executive.
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Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.
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