Staff Reporters
Apr 25, 2014

Media360Asia video highlights: In praise of hacking

Highlights from the presentation 'Hackonomy', by Bonin Bough of Mondelez International at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

In an extremely high energy session, Bonin Bough, VP of global media and consumer engagement at Mondelez, explained how hackers have instigated a monumental shift in business and culture.

This is the 10th in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

Source:
Campaign Asia
Topics

Related Articles

Just Published

8 hours ago

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

9 hours ago

Bosch partners with Amnet and Samsung for weather-ac...

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

9 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

9 hours ago

Queer Ad Folk: Good allies must call out the ...

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.