Ad Nut
May 12, 2015

Coca-Cola introduces personalised cans, in Braille

From Mexico: Braille Coke cans, by ad agency Anonimo.

Coca-Cola introduces personalised cans, in Braille

Coca-Cola's personalised cans concept, which got its start in this part of the world, has spread far and wide due to the company's smart marketing apparatus. Now Coke has introduced the name cans to another country and a new system of writing, for the benefit of visually impaired Coke drinkers.

 

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