Ad Nut
May 12, 2015

Coca-Cola introduces personalised cans, in Braille

From Mexico: Braille Coke cans, by ad agency Anonimo.

Coca-Cola introduces personalised cans, in Braille

Coca-Cola's personalised cans concept, which got its start in this part of the world, has spread far and wide due to the company's smart marketing apparatus. Now Coke has introduced the name cans to another country and a new system of writing, for the benefit of visually impaired Coke drinkers.

 

Related Articles

Just Published

2 hours ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

2 hours ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

9 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

10 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.