Omar Oakes
Sep 3, 2018

Coca-Cola buys $5.1 billion Costa for 'strong coffee platform'

Coca-Cola is buying high-street coffee chain Costa in a $5.1bn (£3.9bn) deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.

Coca-Cola is buying high-street coffee chain Costa in a $5.1 billion deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.

The deal, announced Friday morning, would give Coca-Cola a strong, global coffee platform with a footprint in more than 30 countries and potential for future growth, the company said.

Costa, which was founded in London in 1971...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Oh goodness, this Renault ad is swoon-worthy
Premium
10 Seconds Ago

Oh goodness, this Renault ad is swoon-worthy

An epic 30-year love story has our resident ad critic somewhat hot and bothered.

Premium
Mark Read: Integrated accounts make up third of WPP's new-business pipeline
Premium
5 hours ago

Mark Read: Integrated accounts make up third of ...

WPP CEO sees surge in number of clients that want to "join together" creative and media.

Premium
FT editor Lionel Barber steps down after 14 years
Premium
5 hours ago

FT editor Lionel Barber steps down after 14 years

Barber will be succeeded by Roula Khalaf.

Premium
Havas Media hires iProspect strategy chief for global OS role
Premium
5 hours ago

Havas Media hires iProspect strategy chief for ...

Dan Hagen to head Havas' Mx operating system.