CMC Markets hands business to DGM Asia

The digital marketing agency will handle the launch for the Singapore market, which will follow a global launch in the UK earlier this year.

This win for DGM follows two appointments for the agency last month, by Far East Hospitality and the Riverview Hotel.

John Sinke, regional marketing manager, Asia, for CMC Markets, noted that digital was the company's key channel for developing awareness, educating new potential traders, and gaining new customers cost efficiently.

“We are confident of DGM Asia’s search capabilities and proposition and we trust the strategy put together will enable us to achieve our business objectives. We are particularly excited about the proposed partnership with Yahoo Finance that DGM has come up with and look forward to the results with high expectations,” he said.

“The partnership includes a bespoke Yahoo Microsite around CFD and Forex Trading which will be powered by CMC Markets,” Julien Courant, managing director of DGM Asia, said.

The Yahoo Finance Microsite and partnership campaign will be launched in the third week of November and will run for three months.

“We are pleased with the increased digital activities planned for CMC Markets and we are confident that the plan put together will set new heights for both DGM and the client."