Alfie Spencer
Nov 12, 2014

Civic brands

What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.

Alfie Spencer

Editor's note This article is part of a series revolving around the concept of brands as intersections.

Imagine the job description “You are to create experiences for society. Find ways to make daily activity better, more meaningful and exciting. Think about the people you are working for as users offer them the best user experience, whoever they may be. Create moments and situations that help them to make sense of themselves and the world around...

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