Premium
Why bother to understand culture?
Premium
Feb 12, 2015

Why bother to understand culture?

'Cultural Radar' is a new weekly series that will explore a great range of cultural currents in Asia. In this inaugural piece, Alfie Spencer, a semiotics specialist with Flamingo, sets the stage by explaining why adopting a cultural perspective is essential for effective brand-building.

Premium
Civic brands
Premium
Nov 12, 2014

Civic brands

What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins