Alfie Spencer

Feb 12, 2015

Why bother to understand culture?

'Cultural Radar' is a new weekly series that will explore a great range of cultural currents in Asia. In this inaugural piece, Alfie Spencer, a semiotics specialist with Flamingo, sets the stage by explaining why adopting a cultural perspective is essential for effective brand-building.

Nov 12, 2014

Civic brands

What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.