Gunjan Prasad
Jul 13, 2015

City Spotlight: Jakarta's advertising industry is coming of age (Part 1)

JAKARTA - Happiness, celebrity endorsements and the rise of boutique shops are just some of the traits that define Jakarta's advertising and marketing landscape.

Jakarta's advertising scene is developing at its own pace

Indonesia's advertising voice

“Advertising is based on one thing, happiness.” If there is one country that fits this statement by Don Draper in Mad Men, it has to be Indonesia.

A relatively new advertising market, Indonesia is slowly finding its creative voice and colloquial humour has found its way into many campaigns.

“People are generally content and happy and it shows through in the creative work,” says Shubho Sarkar,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
Premium
33 minutes ago

Buhlmann on leaving DAN: 'I'm proud we were able to ...

He remains bullish about the 'robust' agency model.

Premium
Dentsu reports revenue growth at home and abroad
Premium
16 hours ago

Dentsu reports revenue growth at home and abroad

However, the company reports declines in underlying profit, citing investments in work reforms and global systems.

Premium
Jerry Buhlmann to step down as Dentsu Aegis Network CEO
Premium
16 hours ago

Jerry Buhlmann to step down as Dentsu Aegis Network CEO

Tim Andree will take on the role in addition to his current duties.

Premium
Golin sets up affiliate office in Malaysia
Premium
20 hours ago

Golin sets up affiliate office in Malaysia

Rantau Golin joins the Singapore and Indonesia offices to form a Southeast Asia Golin network.