Gunjan Prasad
Jul 13, 2015

City Spotlight: Jakarta's advertising industry is coming of age (Part 1)

JAKARTA - Happiness, celebrity endorsements and the rise of boutique shops are just some of the traits that define Jakarta's advertising and marketing landscape.

Jakarta's advertising scene is developing at its own pace

Indonesia's advertising voice

“Advertising is based on one thing, happiness.” If there is one country that fits this statement by Don Draper in Mad Men, it has to be Indonesia.

A relatively new advertising market, Indonesia is slowly finding its creative voice and colloquial humour has found its way into many campaigns.

“People are generally content and happy and it shows through in the creative work,” says Shubho Sarkar,...

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