Kim Benjamin
Jun 12, 2015

Chinese electronics fight for supremacy

Content creation and partnerships with foreign companies are helping Chinese brands raise their profile outside China.

Battle lines: Chinese consumer durable companies take aim at incumbents

When the world’s first next generation quantum-dot television launched last year, the announcement made headlines for a different reason. The brand behind the product was not Samsung, LG or Sony but Chinese firm TCL.

This is just one example of how China’s show of strength in consumer durables is a force to be reckoned with, and one that is growing on a global scale. TCL says that in the first three-quarters of 2014, it...

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