As usual, mooncake makers have gone all out this year to sell their sweet, dense treats. But in the run-up to Mid-Autumn Festival 2019, factors outside any marketer's control are impacting brands such as Maxim's and Taipan.
A Weibo complaint about seasoning packets supposedly expressing anti-police sentiments at the Hong Kong dining establishment attracted 36 million views in just a couple of hours.
Content creation and partnerships with foreign companies are helping Chinese brands raise their profile outside China.
SHANGHAI - Tiger, the beer brand that originated in Singapore, has appointed Publicis Shanghai as its creative AOR for mainland China following a four-way pitch.
CHINA - Ever since Singles' Day clocked up US$5 billion worth of e-commerce sales back in November, China’s digital chops have grabbed centre stage. Increasingly, the industry looks to the mainland to see who the latest digital leaders are. Campaign’s A-List seeks to name them and you have a chance to say who makes it.
SHANGHAI - IPG Mediabrands has created a new role for Cary Huang, currently CEO of UM China, to enable him to take a leadership position at the holding-company level.
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