Cheil Singapore appoints creative director

Lee has more than 10 years experience in the creative industry, working with clients that include Tiger Beer, Sony Ericsson and Audi.

His most significant pitch and award win was Johnnie Walker’s Global campaign “Step inside the circuit” – Iris’ biggest account.

SJ Kimm, president and head of regional HQ, Cheil Worldwide, said Lee has a great chance to transform Cheil Singapore’s work to garner global recognition. "Jimmy brings with him the roughness of an uncut diamond with all the sparks inside,” he added.

Lee said joining Cheil Singapore is like joining a start-up but with the backing of a "hugely successful parent". “It’s an exciting time for the network, and our goal is to do some really brilliant work here,” he said.