Babar Khan Javed
Feb 20, 2018

CASE STUDY: How PropertyGuru boosted its media efficiency by 20%

Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.

Bjorn Sprengers

Background

Within a year of implementing an evidence-based method for optimising its investments in brand-building, PropertyGuru has managed to increase media effectiveness by 20% to 30%.

Brand Equity Attribution Modelling BEAM is a program created as a result of a partnership between PHD and PropertyGuru, with the goal of achieving a quantum leap in media effectiveness by challenging industry best practices.

Execution

Shedding the...

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