Matthew Miller
Jun 16, 2014

Cannes winners: Creative Effectiveness, Direct, PR, Promo & Activation

CANNES - Work from Australia and Japan figured strongly in the first night of awards at Cannes 2014. See all the Asia-Pacific winners from the Creative Effectiveness, Direct, PR, and Promo & Activation categories.

McCann Melbourne: Another Grand Prix for a train campaign
McCann Melbourne: Another Grand Prix for a train campaign

See all of Campaign Asia-Pacific's Cannes coverage here, and visit Campaign@Cannes for round-the-clock festival coverage by our entire international team.

CREATIVE EFFECTIVENESS

Another year, and another McCann Melbourne campaign about trains wins a Grand Prix at Cannes. But this year, instead of 'Dumb ways to die' it's 'Guilt trips' for V/Line trains (video, print-ad gallery).

In addition, Havas Worldwide / One Green Bean and DDB Sydney won Creative Effectiveness Lions  (see below). In total, Australia won three out of the seven Lions awarded in the category. UK agencies also won three, and Ogilvy Brazil won one for 'Dove Beauty Sketches'. 

Title Advertiser Product Entrant / Agency Country
HOW BRAD PITT'S BRO' HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
AUSTRALIA DAY McDONALD'S AUSTRALIA McDONALDS DDB Sydney AUSTRALIA

 

DIRECT

Dentsu Tokyo's 'Sound of Honda' started what's expected to be a long string of victories, winning the region's only Gold Lion, as well as a Silver. (Note: Duplicate entries in the table below indicate wins in different entry categories. Please see the official Cannes winner page for details.)

Title Advertiser Product Entrant / Agency Country Prize
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
PENNY THE PIRATE LUXOTTICA OPSM KIDS EYE SCREENING TOOL SAATCHI & SAATCHI Sydney AUSTRALIA Silver  Lion
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA McCANN WORLDGROUP INDIA Mumbai INDIA Silver  Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Silver  Lion
PHUBBING MACQUARIE DICTIONARY McCANN MELBOURNE AUSTRALIA Silver  Lion
PHUBBING MACQUARIE DICTIONARY McCANN MELBOURNE AUSTRALIA Silver  Lion
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA McCANN WORLDGROUP INDIA Mumbai INDIA Silver  Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
3D ON THE ROCKS SUNTORY HOLDINGS LIMITED SUNTORY WHISKY TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL DDB GROUP MELBOURNE  AUSTRALIA Bronze Lion
UNSELFIE BBDO Guerrero/TYPHOON YOLANDA APPEAL FUNDRAISING BBDO GUERRERO Makati City THE PHILIPPINES Bronze Lion
PENNY THE PIRATE LUXOTTICA OPSM KIDS EYE SCREENING TOOL SAATCHI & SAATCHI Sydney AUSTRALIA Bronze Lion
PHUBBING MACQUARIE DICTIONARY McCANN MELBOURNE AUSTRALIA Bronze Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS BBDO PAKISTAN Lahore PAKISTAN Bronze Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING LEO BURNETT HONG KONG HONG KONG Bronze Lion

 

PR

Golds went to Saatchi & Saatchi Auckland for "Tui catch a million' for Heineken and to Hakuhodo for 'Rice-code' for Inakadate Village. (Note: Duplicate entries in the table below indicate wins in different entry categories. Please see the official Cannes winner page for details.)

Title Advertiser Product Entrant / Agency Country PR Agency Prize
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER SAATCHI & SAATCHI  Auckland / APOLLONATION Auckland NEW ZEALAND   Gold Lion
RICE-CODE INAKADATE VILLAGE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN   Gold Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR Sydney Silver  Lion
HANDS ON SEARCH YAHOO! JAPAN YAHOO! JAPAN HAKUHODO KETTLE Tokyo JAPAN   Silver  Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR Sydney Silver  Lion
SADDLE BLOSSOMS COGOO - CLEAN CITY ORGANIZATION STOP ABANDONING BICYCLES TBWA\HAKUHODO Tokyo JAPAN THE WINDWARD Tokyo Silver  Lion
GOOGLE 'REUNION' GOOGLE, INDIA GOOGLE SEARCH OGILVY & MATHER INDIA Mumbai INDIA   Silver  Lion
RICE-CODE INAKADATE VILLAGE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN   Silver  Lion
ANIMAL STRIKE PAW JUSTICE CHARITY DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO COMMUNICATIONS Auckland Silver  Lion
GOOGLE 'REUNION' GOOGLE, INDIA GOOGLE SEARCH OGILVY & MATHER INDIA Mumbai INDIA   Bronze Lion
GIVING REAL MOVE CO. TRUEMOVE H OGILVY & MATHER Bangkok THAILAND   Bronze Lion
NO CHILD BRIDES CHILD SURVIVAL INDIA CHILD SURVIVAL INDIA HAVAS WORLDWIDE INDIA Gurgaon INDIA   Bronze Lion
MESSAGE BARTER THE AKANKSHA FOUNDATION THE AKANKSHA FOUNDATION SCHOOLS OGILVY & MATHER INDIA Mumbai INDIA   Bronze Lion

 

PROMO & ACTIVATION

Dentsu Tokyo added to its 'Sound of Honda' tally with a Gold and a Silver, while Grey Melbourne won Gold for 'Ungiven gifts' for the Transport Accident Commission.

Title Advertiser Product Entrant / Agency Country Prize
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Gold Lion
UNGIVEN GIFTS TRANSPORT ACCIDENT COMMISSION SPEED GREY MELBOURNE AUSTRALIA Gold Lion
BOOBS PACIFIC BRANDS UNDERWEAR GROUP BONDS CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
MOZZIE BOX SP BREWERY SP LAGER PROMO/ACTIVATION GEORGE PATTERSON Y&R Brisbane AUSTRALIA Silver  Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN Silver  Lion
RETURN OF THE ASHES HHK INTERTRADE CARAN DACHE & FOREST CONTROL OGILVY & MATHER Bangkok THAILAND Bronze Lion
WIPE OFF 5 TRANSPORT ACCIDENT COMMISSION SPEED GREY MELBOURNE AUSTRALIA Bronze Lion
TUI BEER PLUMBER HEINEKEN NEW ZEALAND TUI BEER SAATCHI & SAATCHI  Auckland NEW ZEALAND Bronze Lion
THE PHOTOGENIC BEER KIRIN BREWERY COMPANY KIRIN ICHIBAN HAKUHODO Tokyo JAPAN Bronze Lion
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion

 

 

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