Matthew Miller
Jun 21, 2016

Cannes 2016: APAC Promo & Activation winners

Australia and New Zealand agencies win seven Gold Lions.

Samsung 'Brainband' won Gold for Leo Burnett Sydney
Samsung 'Brainband' won Gold for Leo Burnett Sydney

CANNES - The Promo & Activation category yielded seven Gold Lions for Australia and New Zealand agencies: three for Colenso BBDO Auckland, two for Y&R New Zealand and one each for Saatchi & Saatchi Sydney and Leo Burnett Sydney.

These seven awards accounted for nearly a third of the 23 Gold Lions awarded in the category.

The only Grand Prix in the category went to Venables Bell & Partners of San Francisco for its '#OptOutside' campaign for REI.

More Cannes 2016 coverage

A table of all the APAC winners in Promo & Activation follows.

Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.

Title Client Product Entrant Company Country
GOLD
LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION AUSTRALIA LANDCRUISER SAATCHI & SAATCHI Sydney AUSTRALIA
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND LEO BURNETT SYDNEY Sydney AUSTRALIA
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
SILVER
THE NAKED UTE VOLKSWAGEN AUSTRALIA AMAROK DDB Sydney AUSTRALIA
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND LEO BURNETT SYDNEY Sydney AUSTRALIA
CELEBRITY TANTRUM SAMSUNG AUSTRALIAN= SAMSUNG TAB S2 LEO BURNETT SYDNEY Sydney AUSTRALIA
LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION AUSTRALIA LANDCRUISER SAATCHI & SAATCHI Sydney AUSTRALIA
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
BRONZE
REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE  AUSTRALIA
GAYNZ ANZ ANZ BANK TBWA MELBOURNE  AUSTRALIA
THE LAZIEST COMPETITION EVER CARLTON UNITED BREWERIES LAZY YAK PALE ALE CLEMENGER BBDO MELBOURNE  AUSTRALIA
#COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA
BAJAJ V BAJAJ BAJAJ AUTOMOBILES LEO BURNETT INDIA Mumbai INDIA
INTELLIGENT PARKIG CHAIR NISSAN MOTOR CO. INTELLIGENT PARKING ASSIST TBWA\HAKUHODO Tokyo JAPAN
UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
ISEA APP MIGRANT OFFSHORE AID STATION (MOAS) ISEA APP GREY GROUP Singapore SINGAPORE
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND TOUCHABLE INK J. WALTER THOMPSON BANGKOK  THAILAND
BEHIND THE LEATHER PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS PETA ASIA OGILVY & MATHER Bangkok THAILAND

 

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