Staff Reporters
Jun 22, 2015

Cannes Health 2015: APAC winners in Pharma, Health & Wellness

CANNES - Asia-Pacific agencies brought in 18 awards at the Lions Health awards Friday evening, with J Walter Thompson Sydney and GPY&R Melbourne winning Gold Lions.

J Walter Thompson: 'I Touch Myself'
J Walter Thompson: 'I Touch Myself'

All told, Asia-Pacific agencies brought in 18 awards (three gold, four silver and 11 bronze) out of a total of 86 handed out in the Pharma and Health & Wellness categories:

  • Two gold, two silver and nine bronze in Health & Wellness (13 out of a total of 61 awards)
  • One gold, two silver and two bronze in Pharma (five out of a total of 25 awards)

J Walter Thompson Sydney won two Gold Lions in the Health & Wellness category for the 'I Touch Myself Project', a breast-cancer awareness campaign for Cancer Council NSW. The same work also won a silver and three bronze awards in the category, as well as the top  award at last week's PRWeek Awards Asia.

GPY&R Mebourne's Gold Lion in Pharma was for its 'Messages From the Front Line' for Australia's Defence Force Recruiting.  

APAC HEALTH & WELLNESS WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)

Title Advertiser Product Entrant / Agency Country Prize 
I TOUCH MYSELF PROJECT CANCER COUNCIL NSW BREAST CANCER CAMPAIGN J. WALTER THOMPSON Sydney AUSTRALIA Gold Lion
I TOUCH MYSELF PROJECT CANCER COUNCIL NSW BREAST CANCER J. WALTER THOMPSON Sydney AUSTRALIA Gold Lion
LIFE SAVING DOT TALWAR TRADERS BINDI GREY GROUP Singapore SINGAPORE Silver Lion
I TOUCH MYSELF PROJECT CANCER COUNCIL NSW BREAST CANCER J. WALTER THOMPSON Sydney / HILL & KNOWLTON Sydney AUSTRALIA Silver Lion
PANADOL JOINT HUMAN CALLIGRAPHY GLAXOSMITHKLINE HONG KONG PANADOL JOINT GREY GROUP Singapore SINGAPORE Bronze Lion
TATTOO CONDOMANIA CONDOMS OGILVY & MATHER JAPAN Tokyo JAPAN Bronze Lion Campaign
EMBRACE CONDOMANIA CONDOMS OGILVY & MATHER JAPAN Tokyo JAPAN Bronze Lion Campaign
HEART CONDOMANIA CONDOMS OGILVY & MATHER JAPAN Tokyo JAPAN Bronze Lion Campaign
WEARABLE TOMATO KAGOME TOMATO HAKUHODO Tokyo JAPAN Bronze Lion
LIFE SAVING DOT TALWAR TRADERS BINDI GREY GROUP Singapore SINGAPORE Bronze Lion
THE VETIVER PROJECT PEERLESS LION CORPORATION SHOKUBUTSU HANA TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES Bronze Lion
I TOUCH MYSELF PROJECT CANCER COUNCIL NSW BREAST CANCER J. WALTER THOMPSON Sydney AUSTRALIA Bronze Lion
I TOUCH MYSELF PROJECT CANCER COUNCIL NSW BREAST CANCER J. WALTER THOMPSON Sydney AUSTRALIA Bronze Lion
I TOUCH MYSELF PROJECT CANCER COUNCIL NSW BREAST CANCER CAMPAIGN J. WALTER THOMPSON Sydney AUSTRALIA Bronze Lion
ONLINE FUR SHOP PETA ASIA ETHICAL TREATMENT OF ANIMALS Y&R SHANGHAI  CHINA Bronze Lion

 

APAC PHARMA WINNERS

Title Advertiser Product Entrant / Agency Country Prize 
MESSAGES FROM THE FRONT LINE DEFENCE FORCE RECRUITING AIR FORCE GPY&R Melbourne AUSTRALIA Gold Lion
GIANT FOOTPRINTS SABIN VACCINE INSTITUTE, INDIAN MINISTRY OF HEALTH & FAMILY WELFARE FILARIA DOSE OGILVY & MATHER MUMBAI  INDIA Silver Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver Lion
SPINNING LIVING ROOM JOHNSON & JOHNSON  CINNARAZINE MEDULLA COMMUNICATIONS Mumbai INDIA Bronze Lion
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN Bronze Lion

 

The Lions Health Grand Prix for Good, open to Gold Lion winning entries not eligible for a Grand Prix in their section, went to FCB Inferno London’s 'This Girl Can' for Sport England.

The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. While the first ever Healthcare Network of the Year went to CDM Group, second to McCann Health and third to Publicis Healthcare Communications Group.

 

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