Matthew Miller
Jun 25, 2015

Cannes Design: Japan and Pakistan strike gold

CANNES - In the Design awards handed out Wednesday night, Japanese agencies won three Gold Lions and BBDO Pakistan added another two—the country's first ever Gold Lions. Meanwhile, Grey Group Singapore won the region's only Product Design Lion.

BBDO Pakistan celebrates in patriotic style
BBDO Pakistan celebrates in patriotic style

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

In Design, APAC agencies won 19 out of 79 awards, including five of 12 Gold Lions.

Dentsu won its two Gold LIons on work for East Japan Railways and Tokio Marine Nichido. BBDO Pakistan won Gold Lions in two sub-categories for its 'Not a bug splat' campaign. Taku Satoh Design added a third Gold for Japan with work for Issey Miyake (see details on all the APAC metal below). 

A Grand Prix in the category went to Grey London for 'Lifepaint' on behalf of Volvo UK.

In Product Design, Grey Group Singapore won one of eight Lions awarded, for its 'Life saving dot' campaign on behalf of Talwar Bindi..

APAC DESIGN WINNERS

Title Advertiser Entrant / Agency Country Prize 
GET BACK, TOHOKU. EAST JAPAN RAILWAY COMPANY DENTSU INC. Tokyo JAPAN Gold Lion
PLEATS PLEASE FLOWERS SERIES POSTERS ISSEY MIYAKE TAKU SATOH DESIGN Tokyo JAPAN Gold Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS BBDO PAKISTAN Lahore PAKISTAN Gold Lion
JUNIOR SWIMMING CHAMPIONSHIPS TOKIO MARINE NICHIDO DENTSU INC. Tokyo JAPAN Gold Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS BBDO PAKISTAN Lahore PAKISTAN Gold Lion
PEARL KEIO UNIVERSITY DENTSU INC. Tokyo JAPAN Silver  Lion
JUNIOR SWIMMING CHAMPIONSHIPS TOKIO MARINE NICHIDO DENTSU INC. Tokyo JAPAN Silver  Lion
JAPANESE HARMONY SUNTORY HOLDINGS HAKUHODO Tokyo JAPAN Silver  Lion
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN Silver  Lion
EXOBIOTANICA MAKOTO AZUMA(BOTANIST/FLOWER ARTIST) SIX Tokyo JAPAN Silver  Lion
INFREQUENT FLYERS CLUB TIGERAIR McCANN MELBOURNE  AUSTRALIA Silver  Lion
RUBBISH FAMZINE: TILL DEATH DO US PART HOLYCRAP.SG KINETIC SINGAPORE  SINGAPORE Bronze Lion
HONDA. BEAUTIFUL ENGINES. HONDA MOTOR CO.  MORI Tokyo / DENTSU INC. Tokyo JAPAN Bronze Lion
IRON MIND YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU INC. Tokyo JAPAN Bronze Lion
CUT A TREE. KILL A LIFE - TAPIR MALAYSIAN NATURE SOCIETY Y&R MALAYSIA Kuala Lumpur MALAYSIA Bronze Lion
FLOWER LUSH IN ROPPONGI HILLS MORI BUILDING AD&D TOKYO JAPAN Bronze Lion
BE PREPARED FERRERO ASIA nudeJEH Bangkok / GREY THAILAND Bangkok THAILAND Bronze Lion
DEFINE THE DIFFERENCE NOBLE DEVELOPMENT PUBLIC CO. OGILVY & MATHER Bangkok THAILAND Bronze Lion

 

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