Matthew Miller
Jun 25, 2015

Cannes Cyber: Gold for 'Look at me' and 'Clever buoy'

CANNES - Although Cheil and M&C Saatchi Sydney collected Gold Lions, winning only 11 out of 126 total awards in the Cyber category must be considered a disappointment for the tech-savvy APAC region.

Samsung and Cheil's 'Look at me'
Samsung and Cheil's 'Look at me'

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

APAC agencies won two Gold Lions, four Silver Lions and five Bronze Lions, a meager showing considering the 126 total awards the jury bestowed.

The Gold Lions went to Cheil Worldwide for its 'Look at me' app for Samsung and M&C Saatchi Sydney for the 'Clever buoy'.

The jury gave a Grand Prix to Droga5 New York for an Under Armour project involving Gisele Bundchen. 

APAC CYBER WINNERS

Title Advertiser Entrant / Agency Country Prize 
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Gold Lion
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Gold Lion
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Silver  Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo JAPAN Silver  Lion
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE  SINGAPORE Silver  Lion
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
FENCING VISUALIZED SPORTS BIZ CO. DENTSU INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Bronze Lion
LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS OPTUS EMOTIVE Sydney / M&C SAATCHI Sydney AUSTRALIA Bronze Lion
RADIANT RETURN MASTER FILM PZ CUSSONS DDB GROUP MELBOURNE   AUSTRALIA Bronze Lion
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN Bronze Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo JAPAN Bronze Lion

 

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