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APAC agencies won two Gold Lions, four Silver Lions and five Bronze Lions, a meager showing considering the 126 total awards the jury bestowed.
The Gold Lions went to Cheil Worldwide for its 'Look at me' app for Samsung and M&C Saatchi Sydney for the 'Clever buoy'.
The jury gave a Grand Prix to Droga5 New York for an Under Armour project involving Gisele Bundchen.
APAC CYBER WINNERS
Title | Advertiser | Entrant / Agency | Country | Prize |
LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Gold Lion |
CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | Gold Lion |
CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | Silver Lion |
REVIVING LEGENDS | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | JAPAN | Silver Lion |
THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
REDUCE SPEED DIAL | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
FENCING VISUALIZED | SPORTS BIZ CO. | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | JAPAN | Bronze Lion |
LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS | OPTUS | EMOTIVE Sydney / M&C SAATCHI Sydney | AUSTRALIA | Bronze Lion |
RADIANT RETURN MASTER FILM | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | Bronze Lion |
REVIVING LEGENDS | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | JAPAN | Bronze Lion |