Matthew Keegan
Jun 5, 2018

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

An Ogilvy campaign for Ctrip

At last year’s Cannes Lions Festival of Creativity, China bagged a record 13 Lions for its tech and innovation prowess. However, it remained a no show in plenty more creative categories. From stereotypes about lazy copycat culture’ to criticism of the country’s education system for killing initiative and creativity, China has long been reputed to suffer from creative block. But are these views outdated

“Very little workapart from scam work created by a...

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