Matthew Miller
Jun 22, 2016

Cannes 2016: Colenso BBDO Auckland wins Outdoor Grand Prix

Campaign that turned waste from beer brewing into biofuel adds to award haul

Cannes 2016: Colenso BBDO Auckland wins Outdoor Grand Prix

CANNES - Colenso BBDO Auckland's 'Brewtroleum' campaign on behalf of Heineken New Zealand's DB Export added to its two Gold Lions in the Direct category with a Grand Prix win and two more Gold Lions in Outdoor.

The Grand Prix was the only one awarded in the category. APAC agencies won six Gold Lions all told: the two for 'Brewtroleum' plus two for Saatchi & Saatchi Singapore for work on behalf of the Thai Health Promotion Board, one for Y&R New Zealand Auckland for work on behalf of Jaguar Land Rover and one for Monday Bangkok for work on behalf of Dutch Mill.

More Cannes 2016 coverage

Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.

Title Client Product Entrant Company Country Prize
GRAND PRIX
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Grand Prix 
GOLD
MAN / LADY / OFFICE DUTCH MILL CO. ARABUS 3 IN 1 COFFEE MONDAY Bangkok THAILAND Gold  Lion Campaign
PORTRAITS / THINKING / SMILING THAI HEALTH PROMOTION FOUNDATION PUBLIC SERVICE SAATCHI & SAATCHI Singapore SINGAPORE Gold  Lion Campaign
PORTRAITS / THINKING / SMILING THAI HEALTH PROMOTION FOUNDATION PUBLIC SERVICE SAATCHI & SAATCHI Singapore SINGAPORE Gold  Lion Campaign
ACTUAL REALITY JAGUAR LAND ROVER NEW ZEALAND JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Gold Lion
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
SILVER
UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Silver  Lion
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver  Lion
ACTUAL REALITY JAGUAR LAND ROVER NEW ZEALAND JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Silver  Lion
THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA BONDS CLEMENGER BBDO MELBOURNE  AUSTRALIA Silver  Lion
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver  Lion
PEACE DOVE / PEACE FINGERS / OLIVE BRANCH BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion Campaign
OLD AGE / RAT HOME / SCHOOL BULLIES / TRANSGENDER / STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI  CHINA Silver Lion Campaign
LOVING THE NIGHT 1 / 2 / 3 McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND Silver Lion Campaign
THINKING / SMILING THAI HEALTH PROMOTION FOUNDATION PUBLIC SERVICE SAATCHI & SAATCHI Singapore SINGAPORE Silver Lion Campaign
BRONZE
ABSORBPLATE THAI HEALTH PROMOTION FOUNDATION THAIHEALTH BBDO BANGKOK  THAILAND Bronze Lion
X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion
UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
COUNTLESS COLORS PACIFIC PAINT PHILIPPINES BOYSEN PAINT TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES Bronze Lion
READ BETTER STORIES - CURRY / BOOTS / GYM PAPER PLUS GROUP PAPER PLUS RETAIL STORE FCB NEW ZEALAND Auckland NEW ZEALAND Bronze Lion Campaign
BIG MAC / WHOPPER / MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion Campaign
PINA COLADA / BELGIAN BEER / TEQUILA / ROSE / DIRTY MARTINI / IRISH BEER / VODKA / RED WINE AUTOMOBILE ASSOCIATION OF SINGAPORE PUBLIC SERVICE ANNOUNCEMENT J. WALTER THOMPSON SINGAPORE  SINGAPORE Bronze Lion Campaign
READ BETTER STORIES - BOOTS / GYM PAPER PLUS GROUP PAPER PLUS RETAIL STORE FCB NEW ZEALAND Auckland NEW ZEALAND Bronze Lion Campaign
PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ ADVERTISING MUSEUM TOKYO D&AD AWARDS 2015 EXHIBITION IN JAPAN DENTSU INC Tokyo JAPAN Bronze Lion Campaign
BEREAVEMENT / OLD AGE / TRANSGENDER / SCHOOL BULLY / STUDY STRESS / RAT HOME THE SAMARITANS 1 Y&R SHANGHAI  CHINA Bronze Lion Campaign

 

'Brewtroleum' case video:

Source:
Campaign Asia

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