Claire Waring
Jul 1, 2016

Cannes 2016: APAC's simple yet genius mobile innovation

Juror Claire Waring details this year's Mobile category at Cannes, where Asia has seen the re-emergence of clever innovation.

The mobile jury at Cannes this year saw 1,228 entries flood in from all over the world. It was a year of animals, kids and the tinder of everything. Mobile is a diverse category.  Engagement, entertainment and enablement were three key things the judges were on the lookout for and whilst engaging and entertaining work was everywhere, mobile as an enabler was where we saw the most innovative solutions. Nowhere was this more evident than Asia Pacific...

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