The partnership will see Campaign Asia-Pacific work closely with Ice-TV while playing an integral part in each episode by offering an insight into the industry perspective across Asia-Pacific.
Launching in 2011, The Ad Break pits ten bright young hopefuls from across Asia against each other, to win a coveted assignment within an Omnicom creative agency.
Each primetime episode sees contestants briefed by a leading advertising agency and major client, their individual performance in each task contributing to the crowning of the ultimate winner.
The show will air pan-regionally early in 2011 on AXN and Sony Pictures Entertainment-owned general entertainment channel. The Ad Break is supported by Omnicom Media Group/ Fuse, and will feature many of the group’s client marketers and their brands.
Tim Waldron, managing director Haymarket Media Asia and publisher Campaign Asia-Pacific, commented, “We are excited to help attract and nurture young creative talent into the world's most vibrant advertising industry."
He added that Campaign Asia-Pacific is well-poised to offer to the world unbiased, expert opinions on the markets covered in the contestants’ challenges and on the way the challenges will unfold.
Comments Simon Lockyer, managing director Ice-TV Singapore, “Ice-TV is delighted to join forces with Campaign magazine to bring this platform to market. With alliances already in place with Omnicom Media Group and AXN we are confident it will be a great success.”
Local language, local market versions of The Ad Break are also planned, with more announcements to follow in due course.