Staff Reporters
Sep 26, 2017

Call for submissions: Case studies on mother and baby products

Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.

Call for submissions: Case studies on mother and baby products

Campaign Asia-Pacific calls upon professionals and experts in their field to share their knowledge and business expertise by presenting a brief example of brand and marketing innovation related to the mother and baby care industry. The best briefs from the submissions will be invited to join a panel discussion at the China Innovation Summit 2017, to be held in Shenzhen on 15 November.

As a warm-up to the main conference, you are invited to submit a proposal to present a brief case study on the topic of brand-building and marketing innovation in the mother and baby care industry.

China’s two-child policy, implemented this year, is creating a hot market for products and services related to mother and baby care. The rising birth rate in China is set to spur a boom in baby products as well as related services that cater to the needs of an expanding family. As Chinese consumers get more connected, brands have more avenues than before to reach out to parents. At the same time, brands have to keep up with the growing sophistication of Chinese consumers. We look forward to hearing about your best practices in this area.

For submission, please send your proposal to our Conference Producer Vivian Liu at Vivian.liu@haymarket.aisa on or before October 15 2017. 

Campaign China

Related Articles

Just Published

1 hour ago

Visa promotes Asia CMO Frederique Covington Corbett ...

She will become SVP of global brand strategy and planning, reporting to Visa’s global CMO, Lynne Biggar, eventually relocating to California.

5 hours ago

Nike Japan ad receives backlash—but is incidentally ...

A moving new film by W+K and Nike sparks debate about racism in Japan.

6 hours ago

Amstel's global brand director on China launch

Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time.

6 hours ago

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.