China Innovation Summit (CIS) is an industry-driven seminar to embrace the latest development in digital marketing industry and the rising of new technologies. CIS 2017 brought together 80+ senior brand marketers, technology leaders and innovators to discuss innovation in an everchanging China. Taking place on the 1st of November in Guangzhou this year, will invite the biggest movers and shakers in the industry to explore the new marketing strategies in the new era from different angles and share their business experience.
CIS provides a holistic overview of the challenges and opportunities facing marketers today. The Summit will aim to include perspectives from both brands and agencies, providing real-world examples and practical insights from both technology experts and senior brand marketers who will debate and discuss key topics such as:
- Production in China vs Brand from China
- Enhancing customer engagement with new technology
- Digital advertising & User experience
- Driving brand loyalty through innovative content marketing
- Creative strategy through traditional marketing channel
- The art of Co-marketing
- Customer brand co-creation
* The Summit will be conducted in Chinese only.