Marketing News
Daniel Farey-Jones
Jan 19, 2010

Cadbury and Kraft shake hands on US$19.4 billion deal

LONDON - Cadbury has announced it is finalising the terms of a takeover by Kraft after the US food giant raised its bid to US$19.4 billion.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

2 Mars to switch $1.7 billion media account out of WPP

Cannes Lions 2025: APAC winners

3 Cannes Lions 2025 APAC winners: The region nets 118 awards

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

6 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

7 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

WPP never seized control of its destiny under Mark Read’s leadership

10 WPP never seized control of its destiny under Mark Read’s leadership

Related Articles

Kraft mimics social trends to capture the attention of Zillennials
Sep 9, 2024
Emma Johnston-Wheeler

Kraft mimics social trends to capture the attention ...

Campaign Global Agency of the Year Awards 2024: winners revealed
Jun 13, 2025
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

Edelman steps up Kraft role as Cadbury agrees takeover bid
Jan 20, 2010
Gemma O\'Reilly

Edelman steps up Kraft role as Cadbury agrees ...

Just Published

'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
13 hours ago
Nikita Mishra

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

John Wren on his vision for a bigger, better Omnicom
21 hours ago
Atifa Silk

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Big ideas, not big algorithms, will win Cannes
1 day ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
1 day ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.