Benjamin Li
Mar 10, 2011

BT appoints Ninder Takhar as marketing head for NE Asia

REGIONAL - British Telecom (BT) has transferred Ninder Takhar, most recently head of marketing and propositions for sustainability in its UK office, to head up marketing for North East Asia and regional account based marketing for BT Global Services.

BT's head of marketing for NE Asia Ninder Takhar
BT's head of marketing for NE Asia Ninder Takhar

Takhar started her new role in the Hong Kong office a week ago. Her remit is to contribute to BT’s Asia-Pacific investment programme by shaping BT’s marketing strategy in North East Asia. She will also increase BT's capabilities across APAC to enable multinationals to leverage the growing business opportunities in the region. 

Takhar will work closely with Peter Leung, head of marketing for Hong Kong and South Korea at BT Hong Kong. Leung takes care of market development in Hong Kong, Taiwan, PRC and Korea and has full responsibility for BT Contact Centre Service, Voice Ports and Contact Central in these markets.

She will report to Leonie Kemp, acting head of marketing for Asia-Pacific, based in Sydney.

Takhar joined BT as a marketing graduate in 2000. Prior to her new role, she was head of marketing and propositions for sustainability where her key responsbilities were to engage with customers, understand industry trends and launch BT's Global Services Carbon Impact Assessment consultancy service.

Reported in November, BT appointed Mary Kavanagh as its senior regional communications manager.

 



 

Related Articles

Just Published

2 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

2 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

12 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

14 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.