Gabey Goh
Apr 12, 2016

Blis secures US$25 million to advance location-based behavioural insights

SINGAPORE - Ad-tech provider Blis, which focuses on behavioural insights derived from location data, has raised US$25 million in funding for its next phase of growth, including a US debut.

Greg Isbister

The cash infusion comes from Endeit Capital, Beringea US and Unilever Ventures, alongside additional credit from Silicon Valley Bank.

Blis, which provides location-data technology and an RTB platform for cross-screen digital display and video advertising, was founded in London in 2004 and made its APAC debut in 2013.

The company now serves more than 50 markets from its eight offices across APAC and EMEA, employing just over 100 staff. Current clients...

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