Babar Khan Javed
Sep 12, 2017

3 common misconceptions about location-based marketing

TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.

As one of the world’s leading manufacturers of lingerie and underwear, Triumph International has always relied on bricks-and-mortar stores as a sales channel. With the growing adoption of online and mobile, the brand discovered a decline in the effectiveness of traditional marketing, and turned toward new methods of generating footfall.

In the lead up to Chinese New Year, Triumph Singapore tapped the APD Group to implement a location-based marketing campaign. By the conclusion of January...

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