Racheal Lee
Oct 22, 2013

Bite Singapore appoints Adrian Heng to newly-created role of general manager

SINGAPORE - Bite has made two senior appointments to its Singapore operations, naming Adrian Heng and Smitha Virik as general manager and director, respectively.

Adrian Heng
Adrian Heng

Heng’s appointment is a new role, in which he will spearhead the agency’s growth in Singapore and provide both local and regional clients with senior counsel and strategic insight. He will also further develop digital engagement models for clients, helping integrate communications for today’s 360-degree consumer engagement, according to the agency.

A senior communications and marketing counsellor with almost 20 years of branding and communications experience in Singapore and around Asia, he previously worked in both consultancy and in-house positions across different sectors. As Southeast Asia digital lead at Hill & Knowlton, he also led three different practices (digital, crisis & risk management and technology) for Singapore.

Virik, meanwhile, is replacing James Park, who has decided to take an extended break. With nine years of experience across in-house and agency roles, Virik has worked on FMCG, consumer lifestyle, technology, luxury, aviation, enterprise and corporate clients.

Roger Marshall, senior vice president, Asia South, noted that the demand continues to grow in Singapore for integrated digital communications, alongside Bite's "legacy" of compelling content and media relations.

Heng and Virik's diversity and counsel will enhance Bite's capabilities locally and as a regional hub for multinationals operating in Asia, Marshall added.

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