Emily Tan
May 24, 2013

Bite hires digital marketing director, continues business shift

HONG KONG - Bite Global has hired Amy Allibone to the newly created position of digital marketing director across the Asia-Pacific region.

Bite hires digital marketing director, continues business shift

Allibone moved to Hong Kong a month ago from Sydney, where she was most recently senior digital marketing director at Westpac. Prior to that she held roles as online acquisition marketing manager at LivingSocial and marketing director, EMEA, for Vanguard Car Rental. 

Her appointment is part of an ongoing shift for Bite (formerly known as Bite Communications), from pure public relations toward a fully rounded marketing services offering.

Allibone currently heads a team of five but intends to grow the team shortly. 

"The agency’s focus is on broader marketing services, and as part of that, digital very much sits into that integrated marketing piece," Allibone told Campaign Asia-Pacific. Her main role at Bite will be to head paid media, which includes serach, SEO, display, social advertising and EDM. 

Campaign Asia

Related Articles

Just Published

1 day ago

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

2 days ago

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

2 days ago

Tech On Me: What Disney's leak tells us about ...

This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.

2 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.